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AI lead generation agency

AI lead generation that fills your pipeline with qualified leads

Lead capture, enrichment, scoring and routing systems that connect your acquisition channels, CRM and sales workflows.

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Who this is for

Three signals that a lead-gen engagement will pay back fast.

Founders & sales leads drowning in unqualified leads

Every form fill and inbound message gets treated the same, reps waste hours qualifying by hand, and the good leads go cold in a shared inbox. You need enrichment and scoring before a human ever touches the lead.

Marketing & RevOps teams juggling disconnected tools

Your ad forms, website chat and outbound tool don't share a scoring model or write to the same CRM. Leads slip through the gaps between systems, and nobody agrees on what counts as qualified.

Tech leaders who need an owned lead-data pipeline

You can't route prospect data through a black-box SaaS scoring engine for compliance, cost or control reasons. You want a lead pipeline you own end to end, integrated with your existing stack.

What we build on lead generation

Concrete deliverables, not slideware.

Lead capture across channels: website forms, chat widgets, WhatsApp, ads and inbound email, unified into one pipeline
Enrichment and scoring: firmographic, behavioral and engagement signals combined into fit and intent scores before a lead reaches a rep
Qualification and routing rules that assign leads to the right rep or queue automatically, with alerts on stale leads
CRM and outreach integration: enriched lead, contact and activity data syncs with HubSpot, Salesforce, Pipedrive or Odoo, with qualified leads routed into the appropriate sales workflow
AI-drafted first-touch outreach and follow-up sequences, personalized from the enrichment data, held for review or sent automatically
Pipeline dashboards and lead-source reporting so you know which channels actually convert

How we work

A four-step engagement designed to ship in weeks, not quarters.

  1. 130-min call

    Lead-gen review

    We map your current lead sources, qualification criteria, the tools already in play and where leads currently leak or go cold. You leave with a 1-page recommendation, even if you don't engage us.

  2. 21 week

    Lead-gen blueprint

    We deliver a written blueprint: lead sources, enrichment and scoring model, routing rules, CRM integration map, hosting plan, scope, timeline and fixed quote. You decide whether to proceed before any code is written.

  3. 32–6 weeks

    Build & integrate

    We build the capture forms and channel integrations, enrichment and scoring logic, qualification and routing rules, and CRM integration. We test with real leads before rollout and document every workflow.

  4. 4Ongoing

    Operate & extend

    We maintain the pipeline, monitor scoring accuracy, respond to incidents, and extend the system as your channels and qualification criteria evolve. Cancel any time.

What we've shipped on lead generation

A few examples from the broader portfolio.

AI-Powered Lead Generation System

An AI-powered system that replaced manual prospecting and scattered lead sources: automated enrichment and qualification, lead scoring that surfaces what's worth chasing, and dashboards leadership reads on their own.

Read the case study

AI-Powered CRM System

Full CRM with automated follow-up and pipeline updates, plus AI-assisted lead scoring. Reps work on the deals that are ready to move.

Read the case study

Frequently asked questions

What buyers usually ask before engaging.

How long does a lead-gen project take?

Most engagements ship a working capture-to-CRM pipeline in 2–4 weeks and reach steady state in 6–10 weeks. A single channel (e.g. website forms) can be faster; multi-channel enrichment and scoring sit at the longer end.

How does lead scoring actually work? Do you build a custom model?

We start with rule-based fit and intent scores using firmographic, behavioral and engagement signals. Your team can inspect and adjust the rules. AI can help extract and classify signals from call notes or emails when the data supports it, with results checked against sales outcomes. We don't force a model where a checklist works better.

Which channels can you capture leads from?

Website forms and chat widgets, WhatsApp Business, paid ad platforms, inbound email, and CRM re-engagement of dormant leads. We connect whichever channels you're already using rather than asking you to switch tools.

How do you price lead-gen projects?

Fixed-price for the build phase based on the blueprint scope, then a monthly retainer for hosting, monitoring and continuous extension. Final pricing depends on the number of channels, the enrichment and scoring complexity, and the CRM integration scope. We share a precise number after the 30-minute lead-gen review, with no obligation to engage further.

What does ongoing maintenance look like?

We monitor scoring accuracy and channel health, respond to incidents, patch integrations, run weekly backups with monthly restore tests, and ship 1–3 enhancements per sprint. You get a shared Slack channel and a monthly written report.

How do I get started?

Book a 30-min lead-gen review. You'll leave with a 1-page recommendation tailored to your channels and stack, even if you don't engage us. If we're a fit, the blueprint phase begins the following week.

Stop losing good leads to a slow, manual pipeline.

Let's design the lead-gen system that keeps your pipeline full without the manual chasing.

Email contact@morsof.com